unfiltered. unapologetic. unbowed.

VICE PRESIDENT OF STRATEGY

JAZMIN M. BURRELL

A kansas citian in brooklyn

I am a VP-level strategist based out of New York City. Currently, I lead the strategy department for Obsidianworks - a multicultural agency co-founded by Michael B. Jordan - for all our current accounts and new business. Previously, I worked at Snap Inc., beauty@Gotham, Spike DDB, 72andSunny and have my own agency - Lizzie Della Creative Strategies.

As a first-generation college student who managed to navigate both undergrad and graduate school and corporate America, I love helping current students and recent grads understand the advertising world so please feel free to reach out.

I am a strong advocate for intentional and purposeful diversity in the workplace. Don’t hire us to just check off a box.

Stay tuned for updates on the JMB Scholarship Fund launching in 2024.

Features

2022 FORBES 30 UNder 30 - marketing and advertising

In the commemorative 10th anniversary edition of Forbes 30 Under 30, I was inducted as an honoree in the marketing and advertising category as a trailblazer that is challenging the status quo and breaking the rules of brand engagement.

15th annual adcolor awards - rising star nominee

An ADCOLOR rising star is an up-and-coming young gun with less than seven years of experience that stands out among their peers as someone who is brilliant, whose personality shines and whose differences only make those around them stronger as they move forward in their career.

The Drum future 50 in brand marketing

The Future 50 is The Drum's annual list of the best emerging marketers in the world. Our readers around the world were invited to submit testimonials on behalf of outstanding client-side marketers aged under 30.

This Black Woman Is Putting an End to the "Mad Men" Era of Advertising

Featured in POPSUGAR magazine as a disruptor in the advertising industry and a vocal advocate of intentional diversity and retention in the industry. This article also announced the creation of Lizzie Della Creative Strategies.

WE ARE NEXT: EPISODE #50 || Jazmin Burrell, Founder of Lizzie Della Creative Strategies

Jazmin brings her forward-thinking, entrepreneurial spirit, and advice A-game to the podcast. Hear about the best parts and biggest challenges of working at big name agencies vs. smaller boutique shops and why the time is now to "make your own table," and remembering to look at the larger picture.

CONTagious USA Summer bootcamp: Do lifestyle brands normalize or vilify the american dialect?

Wrote and performed a speech discussing the exploitation of African-American Vernacular English by large brands trying to connect to different audience and the dismissal of its origins that trace back to the Black American community and our experiences in the United States.

CHEMISTRy: OFF THE Rails with jazmin burrell

Live interview discussing the appropriation of AAVE and how to navigate workplace dynamics that stigmatize this language and how to correctly - and appropriately - adapt AAVE into your ad campaigns (hint: don’t)

Clio sports 2023 juror

Clio Sports, founded in 2014, honors the best in sports advertising and marketing around the world. Annually, marketing and creative executives from brands, agencies, media, teams and leagues convene to select and celebrate the breakthrough communications that propel the industry forward, inspire a competitive marketplace of ideas and foster meaningful connections within the creative community.

University of missouri-columbia features/panels

My alma mater, the University of Missouri-Columbia, has reached out to me for several panels, discussions, events and interviews post-grad as a way to stay connected to the campus and esteemed School of Journalism.

Forbes under 30 - one minute with jazmin burrell

Before the release of the 2024 Under 30 list, I was highlighted in the Forbes Under 30 global newsletter. The newsletter is designed to keep those who are part of or inspired by the under 30 community up to date with listers, their companies and their careers after being mentioned on the list.

The portion I was featured in is called One Minute With, and touched on a bit about my current role, life outside of work and advice and insights for other leaders under 3

THE INVISIBLE THREAD W/ ALICIA HARRIS

Throughout this episode we chat about the strategies that Jazmin and her team set in place for the Creed III marketing roll out that made the franchise the center of attention not just on the big screen but off it.

A dose of black joy and caffeine with adu

A Dose of Black Joy & Caffeine was founded in 2020, a time in when many Black executives & business leaders were approached to have one-off conversations about diversity, equity and inclusion. The podcast is hosted by Adu has become the #1 go-to podcast for Black creative, marketing, PR & tech professionals focused on Black joy & things that keep people going *The caffeine.

campaign press

NYX, Triller, Snap to Launch Cross-platform AR that provides end-to-end shopping experience

EXCLUSIVE: L’Oréal First Beauty Company to Partner With Snap Camera

Snapchat Creative Council to Young Black Women: ‘Show Them Who WE A/RE’

SNAPCHAT, ADCOLOR ESTABLISH CREATIVE COUNCIL TO SPOTLIGHT MARGINALIZED COMMUNITIES

Snapchat Shares Top AUGMENTED REALITY Campaigns of 2020

You Can Now Buy MAC Makeup On Snapchat — Here’s How

THREE BLACK ARTISTS FEATURED IN CADILLAC'S ART OF DARING. DO YOU KNOW THEM?

How brands are using Snapchat for ‘gamified’ beauty moments

Old Spice Teams Up With Snap on AR Experiences for Its ‘Wild Collection’

Sean 'Diddy' Combs And Cîroc Launch Summer Colada